Song Saga: Going for gold with the Australian Radio Network
Song Saga is thrilled to announce our very first brand partnership with ARN’s Pure Gold Radio.
For most of the world, listening to the radio is where people first form a relationship with music.
From the moment you hear that first song that speaks to you, makes you feel something, or gets you tapping your toes, music forever becomes an integral part of life.
And over time our mental library of favourites, classics, or oldies become triggers that can instantly take us back in time, transporting us to the moments and memories that make us who we are.
Given that radio is so often the starting point for people’s discovery of music, it’s perfect that Song Saga’s first partnership is with one of Australia’s most loved radio networks.
Pure Gold is “an iconic network making audiences feel young, positive and full of life, immersing listeners with the hits they know and love.” And we excited to share Song Saga with their listeners.
Song Saga + Pure Gold Radio – How we’ll play together
Our collaboration will run for three weeks just prior to the 2020 holiday silly season.
Listeners to ARN’s Pure Gold radio can win free Song Saga games by sharing their best song and story “sets” based on Song Saga memory sparker cards that will be shared on Pure Gold social media accounts.
Listeners can also score a 10% discount on any games they buy with a special code – Tune in to get it! (It’s the perfect Kris Kringle gift!)
And lastly, ARN will participate in Song Saga’s Affiliate Program, a win/win for all.
“Listeners across the Pure Gold radio network are passionate about music. Other than listening to it, they love to talk about it and the memories it evokes which is why, when we heard about Song Saga, we knew it was the perfect way to help our listeners get more out of the music they love. ”
“When you play this game, it’s a catalyst for the banter that often doesn’t come about until well into a night with mates. The cards are easy to play with, act as a great ice breaker and help you to create an instant connection with someone. The game brings a tangibility to the things that people love about listening to Pure Gold.”
– Lauren Joyce, Chief Strategy & Connections Officer at Australian Radio Network
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